Strategic Anarchy

Our Partners:

What We Do

We Grow Businesses.

We work with The 8 Percent: Not the people chasing quick wins or easy applause. The ones who've spent years building real mastery. The practitioners, operators, and experts who push boundaries, challenge the status quo, and care deeply about the quality of their work.

You're not trying to become an expert. You already are one.

You've built a reputation through results. You deliver real outcomes. You show up with skill, integrity, and relentless effort in the work that matters most to you.

But here's the problem: you're earning $200k to $350k, working at capacity, and starting to realise your income has a ceiling that has nothing to do with your expertise.

You're one of The 8 Percent. And you're not always the most financially successful, even though you should be.

We're on a mission to change that.

Strategic Anarchy helps established experts build higher levels of revenue without compromising who they are or what they believe in. We help you turn your knowledge into authority. Your one to one work into group offers that scale. Your $150 an hour pricing into $5k to $10k programmes that reflect the actual value you deliver.

And we teach you how to sell it. Not through complicated funnels or massive ad budgets. Through real sales. Scrappy, bootstrap, human to human revenue generation that works.

Over the last decade, we've generated more than $25 million in revenue and contributed to an additional $120 million generated by our clients. We've worked with some of the sharpest operators in the game: Frank Kern, Roland Frasier, Ryan Deiss, and dozens of other serious players who don't waste time on theory.

Founded by Leela Cosgrove and Gulliver Giles, we're a boutique B2B consulting firm that specialises in sales strategy, offer design, and revenue architecture for people who are done trading time for money.

No corporate bullshit. No fluff. No pretending selling is anything other than an act of service when done right.

Doing extraordinary work matters. But it doesn't pay the bills unless you know how to sell it. We believe business and life are an ecosystem, where mastery in every area feeds meaningful impact, and where growth isn't just about revenue, but about becoming the best version of yourself and your organisation.

If you're ready to break through your ceiling and build something that creates multiples, not just more hours, we should talk.

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Named Top 50 Australian fast-growth company in Asia Pacific by The Financial Times

Named Top 8 women-led fast-growth company in Asia Pacific by The Financial Times

Our CEO is the Australian Chapter Leader, Dell Women's Entrepreneur Network (DWEN)

Nominee, Veuve Clicquot Next Gen Award

Finalist, Melbourne Young Entrepreneur Awards hosted by Business News Australia

Finalist, Australian Small Business Champions Awards

THE 8 PERCENT

The 8 Percent isn’t about income brackets or hustle culture. It’s about standards.

It’s about the small group of people who care deeply about the quality of what they create. The ones who don’t just want to make money, but want to build something well-crafted, original and meaningful. The ones who understand that revenue matters, but refuse to let it be the only measure of success.

Most industries are crowded with replication. Copy the offer. Copy the marketing. Copy the strategy. Optimise for quick wins. Chase the next tactic.

The 8 Percent is different.

It’s for people who are devoted to their craft. People who are willing to think for themselves. People who are more interested in mastery than shortcuts. They take risks. They build things properly. They care about the body of work they leave behind.

Ironically, people like this aren’t always the most financially successful. Not because they lack talent, but because they refuse to compromise. They won’t dilute their ideas. They won’t become louder versions of someone else. They won’t trade originality for imitation.

We believe it’s possible to build serious revenue without compromising who you are or what you believe in. Creativity without compromise. Commercial success without creative dilution. Mastery that pays.

Financial success is important. There’s nothing wrong with wanting to be well paid for excellent work. But money on its own is shallow. It becomes powerful when it’s the by-product of something real: a body of work, a reputation for quality, a standard that can’t be faked.

The 8 Percent represents the minority who are serious about what they’re building. The creators. The operators. The artists in business. The people who refuse to settle for average, even when average would be easier.

It’s not about being flashy.
It’s about mastery.

And mastery, done properly, is rare.