STRATEGIC ANARCHY

Our Team

LEELA COSGROVE

Founder & CEO
No one rages against the proverbial machine quite like Leela Cosgrove.
Ryan Diess, Digital Marketer

Leela Cosgrove breaks the mould of traditional CEOs. But she's clearly a force to be reckoned with.American Express

One of Australia’s most sought after mentors and speakers.Kochie’s Business Builders

Leela is one of the most active Australian advocates for women in business.Business Essentials Daily

Leela Cosgrove wasn’t supposed to become a successful entrepreneur. She grew up in a housing commission suburb in Brisbane, Australia, surrounded by violence, drug use and the ongoing rhetoric that she would amount to nothing.

She refused to submit to the expectations set for her, defying the odds and escaping the cycle of poverty she saw around her. 

Leela: was named in the top 50 fast-growth companies in Australia and top 8 of Female Founded Companies in the Asia Pacific Region; has been named as one of Australia’s top 25 female entrepreneurs; is the Australian Chapter Leader for the Dell Women’s Entrepreneur Network and sits on their Global Advisory Council; is a TEDx Speaker and has presented to the CSIRO; has spent time on Necker Island with Richard Branson; and has collaborated with fashion icon Hermes and with Virgin Australia.

GULLIVER GILES

Sales Director
Gulliver Giles (AKA Thor, The SalesWarlord) is a veteran revenue strategist and one of the world’s most respected sales experts. With more than 20 years of frontline experience — from managing call centres and building B2B sales teams to training revenue organisations at scale — Gulliver has spent his career mastering the craft of selling and teaching others how to do it with integrity and power. He’s known across the industry for his Sword of Sales system and the legendary Armor of God objection handling framework, tools that have reshaped how high-performing teams convert, close and lead.

Gulliver has taken his ideas and voice to audiences around the globe, delivering keynotes and presentations in Australia, the United States, the United Kingdom and across Asia. He’s been featured on podcasts like The Kim Barrett Show and Coaches to the Moon, where he unpacks battle-tested strategies for mastering sales, handling objections and building trust that lasts. As the lead presenter of Strategic Anarchy’s signature 3-day sales event, he challenges founders, operators and revenue leaders to redefine what sales can be — not as manipulation, but as a discipline rooted in clarity, courage and connection.

Known in the industry as Thor SalesWarlord, Gulliver brings a warrior’s precision and a craftsman’s devotion to every engagement. He doesn’t chase tactics — he builds systems, minds and markets that hold up under pressure. His mission is to shift how the world thinks about sales: from a necessary evil to a noble pursuit that honours the human behind the transaction. Whether coaching executives, speaking on stage, or architecting revenue strategy for ambitious organisations, Gulliver’s work is about creating mastery that pays without compromise.
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