Look, I’m no luddite. Quite the opposite – I’ve been on the internet since the 90s. I built my business off knowing how to interact with people on social media. There was a time where I was the go-to person in Australia and the US when it came to how to make money off social media.
But if you look at my profiles, you’ll notice I’ve been using them less and less over the last few years – because while I still think there’s some value in advertising, if you do it well, I don’t see any value in spending hours and hours of your time creating amazing content that basically disappears into the ether.
Because you’re not here to get an article or a video in front of 100 people. Your message is far larger than that.
And so long as you keep doing what everyone else is doing, you’re going to keep yourself and your message small.
So, if I’m not doing social media anymore – if I walked away from being an “influencer” – what am I doing instead?